Strategic Management: An Integrated Approach

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Consistent with our mission to provide students with the most current and up to date account of the changes taking place in the world of strategy and management there have been some significant changes in the 11th edition of Strategic Management An Integrated Approach First we have a new co author Melissa Shilling Melissa is a Professor of Management and Organization at the Leonard Stern School of Business at New York University where she teaches courses on strategic management corporate strategy and technology and innovation management She has published extensively in top tier academic journals and is recognized as one of the leading experts on innovation and strategy in high technology industries We are very pleased to have Melissa on the book team Melissa made substantial contributions to this edition including revising several chapters and writing seven highcaliber case studies We believe her input has significantly strengthened the book Second several chapters have been extensively revised Chapter 5 Business Level Strategy has been rewritten from scratch In addition to the standard material on Porter s generic strategies this chapter now includes discussion of value innovation and blue ocean strategy following the work of W C Kim and R Mauborgne Chapter 6 Business Level Strategy and the Industry Environment has also been extensively rewritten and updated to clarify concepts and bring it into the 21st century Despite the addition of new materials both chapters are shorter than in prior editions Substantial changes have been made to many other chapters and extraneous material has been cut For example in Chapter 13 the section on implementing strategy across countries has been entirely rewritten and updated This chapter has also been substantially shortened Third the examples and cases contained in each chapter have been revised We have a new Running Case for this edition Wal Mart Every chapter has a new Opening Case and a new Closing Case There are also many new Strategy in Action features In addition there has been significant change in the examples used in the text to illustrate content In making these changes our goal has been to make the book relevant for students reading it in the second decade of the 21st century Fourth we have a substantially revised selection of cases for this edition All of the cases are either new to this edition or are updates of cases that adopters have indicated they like to see in the book Out of 28 cases 16 were written either by Charles Hill or Melissa Shilling This represents a level of commitment to the case collection from the primary authors that you do not see in most strategy textbooks Many of the cases are current as of 2013 We have made an effort to include cases that have high name recognition with students and that they will enjoy reading and working on These include cases on Toyota Tesla Apple Ikea Starbucks Intel Harley Davidson and Skull Candy Consistent with our mission to provide students with the most current and up to date account of the changes taking place in the world of strategy and management there have been some significant changes in the 11th edition of Strategic Management An Integrated Approach First we have a new co author ...Melissa Shilling Melissa is a Professor of Management and Organization at the Leonard Stern School of Business at New York University where she teaches courses on strategic management corporate strategy and technology and innovation management She has published extensively in top tier academic journals and is recognized as one of the leading experts on innovation and strategy in high technology industries We are very pleased to have Melissa on the book team Melissa made substantial contributions to this edition including revising several chapters and writing seven highcaliber case studies We believe her input has significantly strengthened the book Second several chapters have been extensively revised Chapter 5 Business Level Strategy has been rewritten from scratch In addition to the standard material on Porter s generic strategies this chapter now includes discussion of value innovation and blue ocean strategy following the work of W C Kim and R Mauborgne Chapter 6 Business Level Strategy and the Industry Environment has also been extensively rewritten and updated to clarify concepts and bring it into the 21st century Despite the addition of new materials both chapters are shorter than in prior editions Substantial changes have been made to many other chapters and extraneous material has been cut For example in Chapter 13 the section on implementing strategy across countries has been entirely rewritten and updated This chapter has also been substantially shortened Third the examples and cases contained in each chapter have been revised We have a new Running Case for this edition Wal Mart Every chapter has a new Opening Case and a new Closing Case There are also many new Strategy in Action features In addition there has been significant change in the examples used in the text to illustrate content In making these changes our goal has been to make the book relevant for students reading it in the second decade of the 21st century Fourth we have a substantially revised selection of cases for this edition All of the cases are either new to this edition or are updates of cases that adopters have indicated they like to see in the book Out of 28 cases 16 were written either by Charles Hill or Melissa Shilling This represents a level of commitment to the case collection from the primary authors that you do not see in most strategy textbooks Many of the cases are current as of 2013 We have made an effort to include cases that have high name recognition with students and that they will enjoy reading and working on These include cases on Toyota Tesla Apple Ikea Starbucks Intel Harley Davidson and Skull Candy

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