MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)
Iacobucci
Telah di baca oleh 1 pemustaka, dengan total durasi baca 00:00:01
Deskripsi Buku
Designed for and by today s students in every detail MM4 was developed from students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value based price This concise MM4 includes all of the key concepts your instructor requires and a full suite of learning aids to accommodate your busy lifestyle including chapter by chapter study cards self quizzes downloadable flash cards and more MM4 employs an integrated marketing management framework with new detailed learning features and graphics to capture your interest in a concise magazine style format New coverage highlights the importance of social media as well as the impact of consumer behavior on successful marketing management A complete set of accompanying cases align best selling business cases from leading case providers such Harvard Business School Publishing with MM4 chapters Trust MM4 text and resources including CourseMate to help you better understanding and use marketing management tools for business success Designed for and by today s students in every detail MM4 was developed from students and faculty members to provide a more engaging and accessible solution that appeals to different learning styles at a value based price This concise MM4 includes all of the key concepts your instructor requires and a ...full suite of learning aids to accommodate your busy lifestyle including chapter by chapter study cards self quizzes downloadable flash cards and more MM4 employs an integrated marketing management framework with new detailed learning features and graphics to capture your interest in a concise magazine style format New coverage highlights the importance of social media as well as the impact of consumer behavior on successful marketing management A complete set of accompanying cases align best selling business cases from leading case providers such Harvard Business School Publishing with MM4 chapters Trust MM4 text and resources including CourseMate to help you better understanding and use marketing management tools for business success
