Tourism And Social Media

Deskripsi Buku

In nbsp recent nbsp decades nbsp the nbsp developments of nbsp the nbsp Internet such nbsp as nbsp social nbsp media nbsp channels are undoubted and increasing considerably results in emerging opportunities and challenges for Destination Marketing Organizations The diversity and accessibility of the Internet and technology have basically altered the stages of planning for a trip the way visitors interact with the information and share their travel stories It is a matter of fact that the significance of Online Marketing for tourism destination was studied by many researchers Among those marketing channels and social media platforms Facebook is regarded as the most efficient tool for advertising and providing information of tourism industry The number of Facebook users which has significantly increased in recent years ranked seventh compared to other countries Along with the development many travel organizations initially focus more on the digital marketing encompassing a range of online promotion efforts for example advertising interacting or raising tourist awareness via social media Such activities may basically alter the stages of planning for a trip the way visitors interact with the information and share their travel stories by visitors hence form the shape in which destination is promoted As a result there is a need to clearly understand Facebook rsquo s role main functions and credibility among tourism marketers in order to utilize this site as an effective promotional tool Taken together the paper seeks to critically examine the role of Facebook usages in the travel planning process nbsp of nbsp tourists nbsp giving nbsp the nbsp public nbsp deeper nbsp insights nbsp about nbsp this nbsp phenomenal literature In nbsp recent nbsp decades nbsp the nbsp developments of nbsp the nbsp Internet such nbsp as nbsp social nbsp media nbsp channels are undoubted and increasing considerably results in emerging opportunities and challenges for Destination Marketing Organizations The diversity and accessibility of the Internet and technology have basically altered the ...stages of planning for a trip the way visitors interact with the information and share their travel stories It is a matter of fact that the significance of Online Marketing for tourism destination was studied by many researchers Among those marketing channels and social media platforms Facebook is regarded as the most efficient tool for advertising and providing information of tourism industry The number of Facebook users which has significantly increased in recent years ranked seventh compared to other countries Along with the development many travel organizations initially focus more on the digital marketing encompassing a range of online promotion efforts for example advertising interacting or raising tourist awareness via social media Such activities may basically alter the stages of planning for a trip the way visitors interact with the information and share their travel stories by visitors hence form the shape in which destination is promoted As a result there is a need to clearly understand Facebook rsquo s role main functions and credibility among tourism marketers in order to utilize this site as an effective promotional tool Taken together the paper seeks to critically examine the role of Facebook usages in the travel planning process nbsp of nbsp tourists nbsp giving nbsp the nbsp public nbsp deeper nbsp insights nbsp about nbsp this nbsp phenomenal literature

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