A straightforward comprehensive and approachable guide to research as practiced by social scientists the Fourteenth Edition of this gold standard text gives you the tools you need to apply research concepts practically as both a researcher and a consumer Author Earl Babbie emphasizes the process by showing you how to design and construct projects introducing the various observation modes in use today and answering critical questions about research methods such as how to conduct online surveys and analyze both qualitative and quantitative data A straightforward comprehensive and approachable guide to research as practiced by social scientists the Fourteenth Edition of this gold standard text gives you the tools you need to apply research concepts practically as both a researcher and a consumer Author Earl Babbie emphasizes the process by showing you how ...to design and construct projects introducing the various observation modes in use today and answering critical questions about research methods such as how to conduct online surveys and analyze both qualitative and quantitative data