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STRATEGIC MARKETING Making Decisions for Strategic Advantage 2E

STRATEGIC MARKETING Making Decisions for Strategic Advantage 2E

MUSADIQ A SAHAF
Ebook

Sinopsis

This systematically organized text now in its second edition gives an in depth analysis of the multidimensional aspects of strategic marketing Comprising a harmonious blend of theoretical aspects and real world applications the book presents the framework that governs a firm s strategic decisions in the area of marketing Divided into five parts the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades At the same time emerging concepts that would shape the scope of the subject have also been highlighted The book is specifically written for the students who pursue academic and professional programmes in marketing management and business studies

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Jumlah Halaman 714
Kategori Ekonomi
Penerbit McGraw-Hill Education
Tahun Terbit 2019
ISBN 9789388028721
eISBN proses
STRATEGIC MARKETING Making Decisions for Strategic Advantage 2E

STRATEGIC MARKETING Making Decisions for Strategic Advantage 2E

MUSADIQ A SAHAF