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Strategic Management: Concepts and Cases: Competitiveness and Globalization

Strategic Management: Concepts and Cases: Competitiveness and Globalization

Hitt/Ireland/Hoskisson
Ebook

Sinopsis

Examine strategic management with the market leading text that sets the standard for the most intellectually rich practical analysis of strategic management Written by respected experts Hitt Ireland and Hoskisson the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting edge research featuring more than 500 emerging and leading companies and reveals trends you can implement immediately to succeed in your field You ll discover how to integrate the classic industrial organization model with a resource based view of the firm to give you a complete understanding of how today s businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace The freshly reimagined MindTap learning solution provides you with real world activities that will prepare you to excel as a leader and outperform rivals

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Detail Buku

Jumlah Halaman 744
Kategori Manajemen
Penerbit Cengage
Tahun Terbit 2017
ISBN 9781305502147
eISBN 9781337333023
Strategic Management: Concepts and Cases: Competitiveness and Globalization

Strategic Management: Concepts and Cases: Competitiveness and Globalization

Hitt/Ireland/Hoskisson