Small Business Management: Launching & Growing Entrepreneurial Ventures
Justin G. Longenecker; dkkSinopsis
Help your students realize their dreams of small business success with Longenecker Petty Palich Hoy s SMALL BUSINESS MANAGEMENT LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES 19E This popular text continues to lead with its comprehensive approach precedent setting coverage innovative tools engaging examples and integrated resource package Help your students explore the fundamentals of business management as well as examine the full business cycle from how to start a business manage and grow it to harvesting the business All new cases proven exercises and online activities place students in the role of decision makers while sharpening their understanding of concepts Unforgettable examples exciting video cases and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market with its first edition more than 50 years ago