Small Business Management: Launching & Growing Entrepreneurial Ventures

Longenecker/Petty/Palich/Hoy

Sinopsis

SMALL BUSINESS MANAGEMENT 18e provides the practical concepts entrepreneurial insights and comprehensive resources you ll find essential both now and throughout your management future This market leading text places you in the role of decision maker allowing you to immediately apply what you ve learned to current challenges in today s small businesses The book s thorough emphasis on building business plans ensures that you can effectively create manage and analyze a plan for your own venture Unforgettable examples exciting video cases and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 52 years ago

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