Services Marketing Interactive Approach
Fisk/Grove/JohnSinopsis ebook
Interactive Services Marketing 4e covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology The text features a dynamic approach to human interactions both in face to face communication and in connections through technology The Third Edition focuses on interactions in service environments The concise text is fully supported by a robust web site enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material Pedagogical tools include chapter opening vignettes margin notes end of chapter summaries and conclusions exercises and Internet activities Available with InfoTrac Student Collections http gocengage com infotrac