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Full color completely current and packed with practical applications the Eighth Edition of RETAILING puts you on the inside track to success in the fast moving retail industry RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market leading text endorsement by the National Retailing Federation While others may focus on lackluster descriptions of retailers and their most mundane tasks Dunne Lusch and Carver bring retailing to life covering the latest developments in the field and detailing behind the scenes stories in a conversational style enlivened by full color pictures and illustrations RETAILING emphasizes the impact of technology and the Internet as well as giving solid coverage to international topics and issues unique to service providers The text also includes a thorough integrated study guide with review questions writing and speaking exercises cases covering diverse retail operations a computer spreadsheet case and more In addition Planning Your Own Retail Business exercises focus on problems small business managers and owners face in day to day operations helping you appreciate the financial impact of retail decisions This engaging reader friendly text vividly illustrates how fun exciting challenging and rewarding a career in retailing can be even while helping you hone your skills and creativity to stay ahead of the competition and navigate an ever changing economic environment Available with InfoTrac Student Collections http gocengage com infotrac Full color completely current and packed with practical applications the Eighth Edition of RETAILING puts you on the inside track to success in the fast moving retail industry RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market leading text ...endorsement by the National Retailing Federation While others may focus on lackluster descriptions of retailers and their most mundane tasks Dunne Lusch and Carver bring retailing to life covering the latest developments in the field and detailing behind the scenes stories in a conversational style enlivened by full color pictures and illustrations RETAILING emphasizes the impact of technology and the Internet as well as giving solid coverage to international topics and issues unique to service providers The text also includes a thorough integrated study guide with review questions writing and speaking exercises cases covering diverse retail operations a computer spreadsheet case and more In addition Planning Your Own Retail Business exercises focus on problems small business managers and owners face in day to day operations helping you appreciate the financial impact of retail decisions This engaging reader friendly text vividly illustrates how fun exciting challenging and rewarding a career in retailing can be even while helping you hone your skills and creativity to stay ahead of the competition and navigate an ever changing economic environment Available with InfoTrac Student Collections http gocengage com infotrac
