Retail Management A Strategic Approach, Global Edition (13th edition)
Barry R Berman; Joel R Evans; Patrali M ChatterjeeEbook
Sinopsis ebook
For courses in Retail Management A contemporary text that helps students thrive in today s retailing industry Retail Management A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex changing environment Without a pre defined and well integrated strategy retailers may flounder and be unable to cope with the environment that surrounds them This text helps readers become good retail planners and decision makers The 13th Edition incorporates updated data that reflects the current world economic climate extensive coverage of omnichannel retailing and many new vignettes questions and cases so that students can thrive in today s retailing industry