Public Relations Writing and Media Techniques, Pearson New International Edition (7th edition)

Dennis L. Wilcox; Bryan H. Reber

Sinopsis ebook

Public Relations Writing and Media Techniques is the most comprehensive and up to date public relations writing text available With real world examples of award winning work by PR professionals this new edition continues to help students master the many techniques needed to reach a variety of audiences in today s digital age The text thoroughly integrates new communication technologies the Internet Webcasting etc and shows students the many techniques currently in use to reach a variety of audiences Clearly written and well organised this book emphasises the nuts and bolts of writing producing and distributing public relations materials through traditional and social media The author provides step by step procedures illustrated by examples from actual campaigns to engage today s students This text also serves as an invaluable resource for public relations practitioners in the field

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