For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture while developing an extensive business plan Teaching and Learning Experience This text will provide a better teaching and learning experience for you and your students Here s how Focus on the Front End of the Entrepreneurial Process The entrepreneurial process is discussed and defined as part of the comprehensive business plan process Give Students a Solid Point of Reference A business plan for a fictitious company name Prime Adult Fitness is built throughout the course of the book Present Special Insights on Presenting and Writing a Business Plan