Media Now: Understanding Media, Culture, and Technology
Straubhaar; Larose; DavenportSinopsis
Reflecting the latest developments and emerging issues from the field MEDIA NOW UNDERSTANDING MEDIA CULTURE AND TECHNOLOGY 10th Edition thoroughly illustrates how media technologies develop operate converge and affect society The text gives you a comprehensive introduction to today s global media environment and explores the ongoing developments in technology culture and critical theory that transform this rapidly evolving industry and impact your everyday life Cutting edge coverage of the essential history theories concepts and technical knowledge prepares you for a career in the fields of online interactive and traditional media Expanded coverage includes mobile media consumption policy changes for Internet governance international trends online privacy protection media ethics new media and more In addition the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success