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Mass Media Research

Mass Media Research

Wimmer/Dominick
Ebook

Sinopsis

Quality media is the result of meticulous research MASS MEDIA RESEARCH AN INTRODUCTION 10e shows you how it happens from content analysis to surveys to experimental research and then equips you with expert tips on analyzing the media you encounter in your daily life Packed with study and review tools to help you maximize your course success the Tenth Edition delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach including qualitative research content analysis survey research longitudinal research and experimental research It fully integrates social media coverage ethics and the impact of merging technology on mass media research It also provides expanded coverage of online research the impact of tablets on readership new advertising channels social media message analytics and much more Available with InfoTrac Student Collections http gocengage com infotrac

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Jumlah Halaman 483
Kategori Sosial
Penerbit Cengage
Tahun Terbit 2014
ISBN 9781133307334
eISBN 9781285519784
Mass Media Research

Mass Media Research

Wimmer/Dominick