Marketing
Pride; FerrellSinopsis
Gain an understanding of today s marketing principles with Pride Ferrell s engaging MARKETING Develop the knowledge and decision making skills to succeed as in depth coverage highlights fundamental marketing concepts and strategies Practical applications and examples emphasize the latest social networking digital marketing social and environmental responsibility globalization entrepreneurship and marketing during transition This edition also expands coverage of business markets and buying behavior marketing channels and supply chain management retailing personal selling and marketing analytics An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts You have convenient mobile access to assignments digital flashcards company videos an interactive marketing plan practice exams and activities as a marketer