Deskripsi Buku
MARKETING 4E introduces you to the foundations and functions needed to successfully market goods services and ideas to consumers While you study business foundations economics selling human relations communications logistics promotion product planning and pricing you will also see marketing as a career choice from a big picture perspective Because most marketing programs have active DECA memberships there is a strong correlation of content to DECA s performance indicators MARKETING 4E introduces you to the foundations and functions needed to successfully market goods services and ideas to consumers While you study business foundations economics selling human relations communications logistics promotion product planning and pricing you will also see marketing as a career choice from a big picture perspective Because most ...marketing programs have active DECA memberships there is a strong correlation of content to DECA s performance indicators
