MARKETING IN DISTRIBUTION CHANNELS: Strategies and Best Practices
Surahman, Ph.D.; dkk
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Deskripsi Buku
The book then delves into various marketing strategies specifically tailored for distribution channels It explores pricing strategies promotional strategies branding strategies and customer relationship management within the context of distribution channels Each strategy is examined from the perspective of its impact on channel performance and overall business success The book then delves into various marketing strategies specifically tailored for distribution channels It explores pricing strategies promotional strategies branding strategies and customer relationship management within the context of distribution channels Each strategy is examined from the perspective of its impact on channel performance and overall business success
