Market-Based Management, Pearson New International Edition (6th Edition)

Roger J Best

Sinopsis ebook

For courses in marketing management or marketing strategy A focus on how marketing performance profitability and strategies affect profit Measuring performance and profitability in marketing is becoming more and more important in the business world Best focuses on marketing performance and profitability and the role marketing strategies play in building the profits of a business This edition further builds on the metrics and analytics focus while incorporating the rise of technology in marketing

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