Management of Electronic and Digital Media

Alan B. Albarran

Sinopsis

Offering numerous real world examples and case studies MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA 6e equips you with the latest trends practices and research on the management and leadership techniques used in the electronic and digital media industries Extremely reader friendly the text offers a clear and concise presentation of key issues facing future managers leaders and entrepreneurs in the rapidly evolving media industries New coverage highlights trends in big data mobile social media and the cloud as well as the latest on the evolution of social media and digital platforms An all new chapter details the multifaceted manager leader entrepreneurial role of a media manager Giving you hands on experience with real life challenges end of chapter case studies put you directly in the role of decision maker helping prepare you for a career in today s electronic and digital media field

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