International Marketing and Export Management (8th Edition)
Gerald Albaum; Edwin Duerr; Alexander JosiassenEbook
Sinopsis ebook
International Marketing and Export Management 8e offers an accessible state of the art text in international marketing The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today Consumers because they often make consumption choices where there are international options and firms because they either compete internationally or have international competitors in their domestic market