International Business (8th Edition)
Simon Collinson; Alan M. RugmanSinopsis ebook
For undergraduate and postgraduate students taking modules in international business international strategy and global business practice Explore and understand international business through practical theory and analytical frameworks International Business 8th Edition by Collinson Narula andRugman presents data and evidence to assist you to map trends make predictions and take on the role of decision makers in business and governments in orderto enableyou to lead organizations with real insight in a complex global environment This textbook connects tried and tested theory analytical frameworks data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in Pearson the world s learning company