Green Business Model, The Future Megatrend: Solution for Global Sustainability with an Environmental-Based View (EBV) Approach Global Edition
Muhammad Naparin
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Deskripsi Buku
Triple planetary crisis namely climate change pollution and biodiversity loss which has been announced by the UNFCCC United Nations Framework Convention on Climate Change is the biggest challenge which will gradually threaten the lives of all living creatures on earth Currently the global community including academics researchers business experts professionals environmentalists and policy makers has been focused on finding solutions by implementing various strategies On the other hand rapid changes in the economic technological social and cultural sectors market growth and increasing people s purchasing power have resulted in an increase in human needs followed by massive exploitation of natural resources This has the potential to produce greenhouse gas emissions and environmental damage that can cause the triple planetary crisis In this context sustainability is needed in a holistic way in the form of economic sustainability socio cultural sustainability and environmental sustainability At the operational level sustainability must be realized in the form of achieving community welfare social and cultural peace and security by implementing the principles of environmental sustainability Based on the above views environmental awareness green behavior and innovative green consumption patterns are needed at all levels of society and business actors This book provides an in depth understanding of a green business model with an Environmental Based View EBV approach which can build mutually beneficial synergy between business environment and people create sustainable superior profitable business and play an important role in global sustainability Triple planetary crisis namely climate change pollution and biodiversity loss which has been announced by the UNFCCC United Nations Framework Convention on Climate Change is the biggest challenge which will gradually threaten the lives of all living creatures on earth Currently the global community including academics researchers business experts professionals environmentalists ...and policy makers has been focused on finding solutions by implementing various strategies On the other hand rapid changes in the economic technological social and cultural sectors market growth and increasing people s purchasing power have resulted in an increase in human needs followed by massive exploitation of natural resources This has the potential to produce greenhouse gas emissions and environmental damage that can cause the triple planetary crisis In this context sustainability is needed in a holistic way in the form of economic sustainability socio cultural sustainability and environmental sustainability At the operational level sustainability must be realized in the form of achieving community welfare social and cultural peace and security by implementing the principles of environmental sustainability Based on the above views environmental awareness green behavior and innovative green consumption patterns are needed at all levels of society and business actors This book provides an in depth understanding of a green business model with an Environmental Based View EBV approach which can build mutually beneficial synergy between business environment and people create sustainable superior profitable business and play an important role in global sustainability
