Foundations of Marketing
William M. Pride; O.C. FerrellSinopsis
Discover the essentials in today s marketing and examine the latest trends with the significant visuals and stimulating timely discussions in the book that s popular with students from all backgrounds FOUNDATIONS OF MARKETING 7E Meaningful coverage of current marketing strategies and concepts explores social media sustainability globalization customer relationship management supply chain management and digital marketing You study emerging topics such as social and environmental responsibility entrepreneurship and new trends in marketing as the authors depict the changing nature of business and prepare you for success in a competitive world Captivating photos screenshots advertisements and examples from actual life illustrate the issues while a wealth of learning supplements such as podcasts videos and an interactive marketing plan help you develop the practical decision making and marketing skills you need for professional success