Master the basics of constructing floral arrangements and explore your creativity with this engaging reader friendly text FLORICULTURE DESIGNING AND MERCHANDISING Fourth Edition provides a comprehensive introduction to the floral design industry and includes step by step instructions complete with high quality images and detailed material lists for a wide range of floral design projects Projects are built around low cost materials to help you avoid breaking the budget but the author also offers insights related to alternate materials you re likely to find in a typical floral shop today