Essentials of Marketing Research A Hands-on Orientation, Global Edition (International eBook)
Naresh K. MalhotraSinopsis ebook
For courses in Marketing Research at two and four year colleges and universities An engaging do it yourself approach to marketing research Essentials of Marketing Research A Hands On Orientation presents a concise overview of marketing research via a do it yourself approach that engages students Building on the foundation of his successful previous titles Basic Marketing Research Integration of Social Media and Marketing Research An Applied Orientation author Naresh Malhotra covers concepts at an elementary level deemphasising statistics and formulas Sensitive to the needs of today s undergraduates Malhotra integrates online and social media content and provides current contemporary examples that ground course material in the real world