For undergraduate and graduate courses in entrepreneurship and or small business management Discover how to successfully launch and manage a small business Open your students minds to the possibilities challenges and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management This text provides students with the tools they need in order to launch and manage a small business This 11th Edition continues to provide students with a practical hands on approach to launch a business that has the greatest chance for success This edition features ten new cases and the most recent statistics studies surveys and research about entrepreneurship and small business management