Deskripsi Buku
Examine the latest developments in online business with cutting edge coverage real examples actual business cases and hands on applications found in the market leading ELECTRONIC COMMERCE 12E With comprehensive coverage of emerging strategies and today s most important technologies this popular book equips you with a solid understanding of the dynamics of this fast paced industry The new edition offers thorough discussions of e commerce growth in the rapidly developing economies of China India and Brazil You also examine key topics such as social media and online marketing strategies technology enabled outsourcing and online payment processing systems New intriguing Learning From Failure segments help you draw important lessons from the experiences of actual companies as you review real world e commerce practices in action Examine the latest developments in online business with cutting edge coverage real examples actual business cases and hands on applications found in the market leading ELECTRONIC COMMERCE 12E With comprehensive coverage of emerging strategies and today s most important technologies this popular book equips you with a solid understanding of ...the dynamics of this fast paced industry The new edition offers thorough discussions of e commerce growth in the rapidly developing economies of China India and Brazil You also examine key topics such as social media and online marketing strategies technology enabled outsourcing and online payment processing systems New intriguing Learning From Failure segments help you draw important lessons from the experiences of actual companies as you review real world e commerce practices in action
