Electronic Commerce

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Electronic Commerce Eleventh Edition provides complete coverage of the key business and technology elements of electronic commerce The book does not assume that readers have any previous electronic commerce knowledge or experience In 1998 having spent several years doing electronic commerce research consulting and corporate training I began developing undergraduate and graduate business school courses in electronic commerce Although I had used a variety of books and other materials in my corporate training work I was concerned that those materials would not work well in university courses because they were written at widely varying levels and did not have the organization and pedagogic features such as review questions that are so important to students After searching for a textbook that offered balanced coverage of both the business and technology elements of electronic commerce I concluded that no such book existed The first edition of Electronic Commerce was written to fill that void Since that first edition I have worked to improve the book and keep it current with the rapid changes in this dynamic field Electronic Commerce Eleventh Edition provides complete coverage of the key business and technology elements of electronic commerce The book does not assume that readers have any previous electronic commerce knowledge or experience In 1998 having spent several years doing electronic commerce research consulting and corporate training I began developing undergraduate and ...graduate business school courses in electronic commerce Although I had used a variety of books and other materials in my corporate training work I was concerned that those materials would not work well in university courses because they were written at widely varying levels and did not have the organization and pedagogic features such as review questions that are so important to students After searching for a textbook that offered balanced coverage of both the business and technology elements of electronic commerce I concluded that no such book existed The first edition of Electronic Commerce was written to fill that void Since that first edition I have worked to improve the book and keep it current with the rapid changes in this dynamic field

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