Electronic Commerce 2012 A Managerial and Social Networks Perspective
David King; Efraim TurbanEbook
Sinopsis ebook
For undergraduate and graduate electronic commerce courses Explore the many aspects of electronic commerce through a managerial perspective Electronic Commerce provides a thorough explanation of what EC is how it s being conducted and managed and how to assess its opportunities limitations issues and risks all from a managerial perspective By presenting EC through a managerial approach this text makes the subject matter practical relevant and beneficial to majors and non majors alike