Economics for Business and Management (3rd Edition)
Alan Griffiths; Stuart WallEbook
Sinopsis ebook
An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today s decision makers What are the characteristics for successful entry into new international markets How can sustainability affect decision making within businesses Why are today s global investors so concerned about national debt issues In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists What strategies can companies such as BP use to repair damaged global reputations