DISCOVERING THE POTENTIAL OF RAMIE A SUPPORT TO THE STRATEGIC RAMIE INDUSTRY IN INDONESIA

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In Indonesia especially in Java the saying sandang pangan papan or clothing foods and a place to live has been known to represent the basic needs of people or society Although we never know whether it is merely a saying or describes the hierarchy of the necessities in that case clothing or sandang is the first essential need to be fulfilled It makes sense because clothing modernly called fashion is deeply rooted and related to our daily lives Not only does it function to cover our body and private parts but it also acts as a symbol of identity taste and even class of prestige that defines ourselves In this chapter we will discuss about the phenomenon of fashion industry not only in Indonesia but also the world and see how it becomes as flourished as today Fashion Phenomenon in the World Fashion is a mind boggling social peculiarity which here and there includes clashing thought processes for example making a different identity as an individual or a part of a cycle mimicking style pioneers and defying congruity Ruthie Friedlander a site director in InStyle defined fashion as protection that can mean different things Fashion protects us in the way of covering our bodies But it can also protect us in a different context such as protecting our dignity Meanwhile fashion is also defined to be decorating ourselves to craft an identity as told by Lauren Sherman a New York editor of Business of Fashion Fashion is also about expression What and who you wear and how and when you wear it are all part of that personal expression according to Ramya Giangola a fashion consultant Each person has a different fashion choice what to wear or how to look It may have resulted from their diverse background taste or even budget For example formal workers such as directors secretaries and others who work in the office may wear a different style of clothes than those working in the creative industry such as artists painters and performers Some highly believe in the quality of fashion products from the local brands which are starting to mushroom everywhere and anywhere But many people still appreciate the creation of high end and branded designers such as Louis Vuitton Gucci Chanel Dior Balenciaga and many more that have a special place and name in the fashion industry 2 Discovering the Potential of Ramie A Support to The Strategic Ramie Industry in IndonesiaIn Indonesia especially in Java the saying sandang pangan papan or clothing foods and a place to live has been known to represent the basic needs of people or society Although we never know whether it is merely a saying or describes the hierarchy of the necessities in that case clothing ...or sandang is the first essential need to be fulfilled It makes sense because clothing modernly called fashion is deeply rooted and related to our daily lives Not only does it function to cover our body and private parts but it also acts as a symbol of identity taste and even class of prestige that defines ourselves In this chapter we will discuss about the phenomenon of fashion industry not only in Indonesia but also the world and see how it becomes as flourished as today Fashion Phenomenon in the World Fashion is a mind boggling social peculiarity which here and there includes clashing thought processes for example making a different identity as an individual or a part of a cycle mimicking style pioneers and defying congruity Ruthie Friedlander a site director in InStyle defined fashion as protection that can mean different things Fashion protects us in the way of covering our bodies But it can also protect us in a different context such as protecting our dignity Meanwhile fashion is also defined to be decorating ourselves to craft an identity as told by Lauren Sherman a New York editor of Business of Fashion Fashion is also about expression What and who you wear and how and when you wear it are all part of that personal expression according to Ramya Giangola a fashion consultant Each person has a different fashion choice what to wear or how to look It may have resulted from their diverse background taste or even budget For example formal workers such as directors secretaries and others who work in the office may wear a different style of clothes than those working in the creative industry such as artists painters and performers Some highly believe in the quality of fashion products from the local brands which are starting to mushroom everywhere and anywhere But many people still appreciate the creation of high end and branded designers such as Louis Vuitton Gucci Chanel Dior Balenciaga and many more that have a special place and name in the fashion industry 2 Discovering the Potential of Ramie A Support to The Strategic Ramie Industry in Indonesia

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