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Creative Strategy in Advertising

Creative Strategy in Advertising

Drewniany/Jewler
Ebook

Sinopsis

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today s fast changing media environment Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs the text advances through the creative process step by step It focuses first on the creative person and then on strategy and problem solving Complementing expert instruction with extensive examples of layouts and ad copy this book gives you all the necessary tools to create winning advertising strategies

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Detail Buku

Jumlah Halaman 320
Kategori Sosial
Penerbit Cengage
Tahun Terbit 2014
ISBN 9781133307266
eISBN 9781285641683
Creative Strategy in Advertising

Creative Strategy in Advertising

Drewniany/Jewler