Constructing Institutional Identity: Multimodal Discourse and Ideology on University Websites

Pirman Ginting

Sinopsis ebook

The central argument of this book is that university websites are not neutral communicative environments They are ideological spaces digitally designed semiotic fields in which institutional identities are actively constructed naturalized and projected through the coordinated deployment of multiple communicative modes Every compositional choice in the design of a university homepage from the image selected color deployed typeface chosen spatial arrangement of elements constitutes a motivated semiotic decision that reflects the social interests institutional values and ideological orientations of its producers Understanding these choices and the institutional realities they construct and conceal is the analytical project this book pursues across seven chapters hat follow

Setelah membeli, anda dapat membaca konten tersebut melalui aplikasi-aplikasi di bawah ini: