Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition (15th Edition)
Thomas L. Wheelen; dkkSinopsis ebook
Utilise a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off Concepts in Strategic Management and Business Policy Globalization Innovation and Sustainability 15th Edition further sharpens and modernises this classic text s approach to teaching strategy with an emphasis on globalisation innovation and sustainability Throughout the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward In this edition Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well researched and practically crafted lesson Also included is a new chapter on global strategy