Business Analytics An Application Focus

PURBA HALADY RAO

Sinopsis ebook

Business Analytics refers to various categories of analytical approaches for modelling different business situations and arriving at solutions and strategies for optimal decision making in marketing finance operations organizational behaviour and other managerial processes Thus Business Analytics today refers to different approaches for modelling and arriving at assessing and predicting risk predicting market preferences project feasibility customer segmentation inherent and underlying dimensions in consumer preferences factors leading to probability of purchase preferred segments in financial and credit card industry probability of attrition in large organizations etc

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