Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Parente/Strausbaugh

Sinopsis

How do you orchestrate the next great advertising campaign Find out with ADVERTISING CAMPAIGN STRATEGY A GUIDE TO MARKETING COMMUNICATION PLANS Inside you ll see step by step how to take a great idea through the complete advertising process And because it s focused on campaigns ADVERTISING CAMPAIGN STRATEGY A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you ll need to succeed in the class now and get your project chosen in the future

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